Editorial Standards

Universal Asset Owners publishes research, analysis and commentary for institutional audiences. Editorial credibility, clear attribution and transparent labelling are essential to the brand.

The rules

1. No exaggerated claims; every market or data claim is sourced.
2. No implied endorsements from institutions unless confirmed in writing.
3. No invented relationships, partnerships or access.
4. Sponsored or partner-supported content is clearly labelled and visually distinct.
5. Analysis and promotion are kept separate; sponsor revenue is firewalled from editorial.
6. No investment solicitation presented as independent editorial.
7. Primary sources first; we link fund reports, regulators, hearings and academic work.
8. Material errors are corrected within 24 hours.
9. AI is used in our workflow; it is never a byline. Automated pieces carry an AI-assisted, editorially-reviewed line.
10. Market content is not investment advice.
11. UAO roundtables and briefings run under the Chatham House Rule.