Reach the people who allocate the world's long-term capital.
It's the audience every institutional brand wants and almost none can reach: the investment teams inside the sovereign funds, public pensions, insurers and family offices that decide where the world's capital goes. They read Universal Asset Owners every day. Now you can reach them here.
Not a big audience. The right one.
Anyone can sell you impressions. UAO sells something rarer: proximity to the people who each move billions. A concentrated, first-party readership of the decision-makers who allocate the world's long-term capital — and it grows every day. Here's the shape of it. The names, the titles and the institution-by-institution detail are in the media kit.
Readers sit inside many of the largest sovereign wealth funds, public pensions, central banks and family offices on earth — across North America, the Gulf, Asia and Europe. We don't publish who they are, their titles, or the institution-by-institution breakdown here. That's exactly what partners get when they request the kit.
The detail that closes the deal — sent on request.
The public page is the headline. Partners who request the kit get the evidence: exactly who reads UAO, how senior they are, and what it costs to reach them.
Who actually reads it
The named institutions, the institution-by-institution breakdown, and the sovereign-fund / pension / insurer / endowment split.
How senior they are
The seniority and role profile of the readership — board, CIO office, heads of allocation and investment teams.
Where the capital sits
The $20T+ in assets under management represented — broken out by region and institution type.
How they engage
Open, read and return behaviour by segment — what your message would actually land against.
The full rate card
Every product, founding-partner pricing, and the four signature packages with deliverables.
Category exclusivity
What's still open in your category — and what a sole-partner position would include.
Five ways the audience engages — five places to partner.
Read
The Daily Brief, The Frontier deep-dives, the digital magazine and UAO Insider.
Watch
The daily video brief and cinematic editorial & scenario films.
Listen
The Universal Owner and Probability Desk podcasts.
Explore
The Probability Desk, Scenario Lab, Command Center and the Registry.
Meet
Private roundtables, regional forums, dinners and the flagship summit.
Start with the outcome you want.
We build partnerships around your objective, not a menu of placements.
Be seen by allocators every morning
- Daily Brief sponsorship
- Newsletter series
- Podcast host-read
- Daily video partner
Own a long-term theme
- Partner perspective
- Executive interview
- Thematic content series
- Editorial film partnership
Reach intent, capture consented leads
- Report distribution
- Gated research
- Webinar / briefing
- Campaign landing page
Become the category's voice
- Probability Desk thematic partner
- The Frontier series
- Research underwriting
- Long-term topic hub
Get in the room with allocators
- Private roundtable
- Regional dinner
- Executive forum
- Flagship summit
Publish data the market quotes
- Custom survey
- Institutional benchmark
- Thematic research report
- Proprietary index
Four ways to partner — designed to renew.
1 · The Briefing Partnership
Daily Brief sponsorships, a podcast host-read, a daily-video integration, amplification, a tracked CTA and a report.
2 · The Intelligence Partnership
Four weeks of Daily Brief presence, contextual site sponsorship, podcast and video integrations and a thematic landing page.
3 · The Research & Influence Partnership
An original report, survey or benchmark, plus distribution, an executive interview, a webinar and consent-based leads.
4 · The Category Leadership Partnership
Six to twelve months of category exclusivity across every surface, with research, convening and quarterly reviews.
Full deliverables and founding-partner pricing are in the media kit. Request it →
Custom research, data storytelling — and a report that earns the next campaign.
Our commercial studio builds partner research, executive interviews, data stories, films and microsites — always clearly labelled, never presented as UAO's independent findings. And every campaign reports.
The firewall that makes this audience worth reaching.
Request the 2026 Media Kit.
Tell us your objective. We'll send the full media kit — audience, named institutions, seniority, pricing and packages — plus a tailored recommendation and current availability.
- The named institutions and who reads UAO
- Seniority and role profile of the audience
- The $20T+ in assets under management represented
- Engagement by segment
- Full rate card & the four signature packages
- What's open in your category
Sent personally, usually within one business day.